🕒 Last updated on July 8, 2025

Cyberattack Strikes Louis Vuitton Korea

Louis Vuitton Korea, the South Korean division of the world’s biggest luxury group, has been hit by a serious cyberattack. The company confirmed that someone broke into its system in June and accessed some of its customer information.

In a public statement, Louis Vuitton Korea said that an “unauthorized third party” had temporarily entered their system. As a result, some customer contact details were leaked. These details may include names, phone numbers, or email addresses. However, the company quickly assured customers that the breach did not expose any financial information, such as credit card numbers or bank details.

The hacking incident came to the company’s attention on Wednesday, July 2. As soon as they found out, they informed the government and started working on security improvements. Louis Vuitton Korea explained that it has already taken steps to stop the breach from spreading and has boosted its system’s safety features to avoid similar issues in the future.

South Korea’s Luxury Sector Under Attack

This recent incident is not the first in South Korea’s luxury industry this year. In fact, it is just one in a series of hacking attacks that have targeted high-end fashion and luxury companies in the country.

South Korea’s Personal Information Protection Commission (PIPC), the government body that deals with privacy issues, is already looking into similar data leaks involving two other well-known luxury brands: Christian Dior Couture and Tiffany. Both companies are part of the same global luxury group as Louis Vuitton.

In May, Christian Dior Couture admitted that it had suffered a data breach back in January. Just a few weeks later, Tiffany revealed that it too had experienced a breach in April. These breaches also involved customer data, although the companies did not say exactly what kind of information was leaked.

Separately, another luxury brand, Cartier, informed its customers last month that it had also been affected by a data leak. Like the other cases, Cartier’s issue involved customer personal details, but not payment data.

Online Luxury Platform Also Targeted

Cybercriminals have not targeted only the physical stores of luxury brands. Online platforms selling luxury goods have also become victims. A South Korean e-commerce site called “Must It,” which sells high-end products, reported that hackers had tried to break into its system twice—once in May and again in June.

The platform warned users that hackers might have stolen their personal information during the attacks. This information could include users’ names, gender, and birth dates. The platform did not say whether the attacks affected credit card or payment information.

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With multiple high-end companies reporting similar attacks in such a short span of time, it appears that cybercriminals are focusing their efforts on the luxury sector. These brands and platforms hold large amounts of personal data from wealthy customers, making them attractive targets.

Even though the companies said they did not lose any financial data, these incidents still raise serious concerns about how well they are protecting customer data.

For now, Louis Vuitton Korea and the other brands involved are working to strengthen their systems and protect the personal information of their customers. Government authorities are investigating the breaches to find out how the attackers carried them out and to see whether they can do more to prevent such attacks in the future.