Explosive Growth Surprises Users
Arattai, the messaging app developed by Zoho, is quickly becoming one of India’s most talked-about apps. Since its quiet launch in 2021, the app has steadily gained users. But in recent days, its growth has exploded. Sign-ups surged from just 3,000 a day to an astonishing 3.5 lakh daily within three days.
The app’s rapid rise reflects a growing demand for safe messaging alternatives. Users are looking for apps that protect privacy and do not sell their personal data. Arattai has positioned itself as a “made-in-India, privacy-first” platform. This approach has clearly struck a chord with people across the country.
The sudden influx of users has put pressure on Zoho’s technical team. Some users experienced delays with one-time passwords (OTPs) and syncing issues. The company confirmed that engineers are working around the clock to fix these problems. Additional infrastructure is being added to handle more traffic.
Zoho’s Unique Approach Powers Innovation
Arattai’s success also highlights Zoho’s unusual business model. Unlike many tech companies, Zoho is not listed on Wall Street. This means it does not face constant pressure to deliver profits every quarter. Experts say this allows Zoho to take risks other companies cannot.
The company invests in long-term projects, even if they seem unlikely to succeed. Projects include chip design, operating systems, robotics, artificial intelligence, and security. Many of these initiatives may not bring immediate returns, but they help Zoho build advanced engineering capabilities.
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Arattai itself is an example of this freedom to experiment. When the app was first proposed, some employees doubted it could work. Still, Zoho went ahead, believing India needed a homegrown, privacy-focused messaging platform. The company has described its culture as frugal, with senior leadership prioritizing long-term goals over short-term profits. This approach is compared to research labs like ISRO, where big-picture thinking drives innovation.
Features That Draw Users
Arattai offers a full range of features expected from modern messaging apps. Users can send messages, make calls, record voice notes, share media, and even use the app on Android TV. The app emphasizes privacy as its key strength.
Arattai already protects calls with end-to-end encryption. The company is developing chat encryption to add more security for conversations. It has also assured users that it will never monetize their data.
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Despite the technical hiccups, the response from users has been overwhelmingly positive. Many have praised the app for its fast performance, clean interface, and commitment to privacy. Engineers are actively expanding server capacity and refining the app to keep up with demand.
Arattai’s rapid ascent shows that Indian users are eager for homegrown, privacy-focused alternatives to global messaging platforms. By prioritizing security and long-term innovation over short-term profits, Zoho has created an app that stands out in a crowded market.
